Design Meets Purpose
a foresight researcher who uncovers insights, + a graphic designer who shapes visions into strategy, systems, and form.
My area of expertise
Foresight Research
Through foresight and research, I generate insights that help stakeholders anticipate change and navigate uncertainty with clarity. By combining evidence-based analysis with global and local perspectives, I support policy-making and service initiatives that shape resilient, future-ready strategies.
Strategy and Innovation
I apply design principles to complex systems, co-creating human-centered, future-oriented strategies. I distill the essence of a business into brand narratives that resonate with stakeholders and customers. With global insights and a foresight lens, I help organizations build adaptable brands that propel strategy in a dynamic marketplace.
Business Thinking
I apply business thinking through the Business Model Canvas to help organizations visualize, analyze, and innovate. By mapping value propositions, customer segments, revenue streams, and partnerships, I guide teams to uncover opportunities and create value for companies, customers, and society.
Brand Design
I help define a brand promise that goes beyond words—a commitment shaping every interaction and experience. Grounded in authenticity, relevance, and differentiation, this promise comes to life through brand identities and strategies that streamline product portfolios, enhance clarity, and drive growth.
Service Design
I design human-centered services and product experiences that connect physical and digital touchpoints across the customer journey. By mapping and optimizing each interaction, I align user needs with business goals to create memorable, impactful experiences that reflect the brand’s style.
Design Thinking + Workshops
I apply Design Thinking methods and mindsets with a responsibility to contextualize their value in both the present and the future. I have extensive experience facilitating workshops that foster collaboration, spark creativity, and translate challenges into actionable solutions.
My Design Approach
It’s not just about spotting trends—it’s about asking, What could they become? This curiosity fuels my work and drives my focus in Strategic Foresight and Innovation.
Energized by creative challenges, I am a problem-solver and multi-disciplinary designer passionate about collaborating with change-makers. With a unique blend of critical Design Thinking, Human-Centered Design, and Strategic Foresight, I excel in fast-paced teams, delivering impactful product development, business innovation, and designed outcomes. I inspire bold yet optimistic, future-led approaches by identifying trends and planning scenarios, creating exceptional value and engagement. Through my entrepreneurial venture, I have consulted and delivered solutions that drive strategic thinking for brands and services, leveraging data analysis and deep market insights to uncover key customer, market, and organizational opportunities.
Tanya is a pleasure to work with - a perfect combination of design aesthetic and practical considerations. She has the valuable talent of managing a design task effectively from conception to design solution to execution, constantly keeping quality in check along the way. She has extreme patience and perseverance while working on projects of any scale. Apart from excellent design skills, she has a beautiful personality - pleasant and lively, someone anyone would enjoy working with.
A. Rao
Account Director
Tanya is extremely focused and approaches every assignment with strategic direction. Therefore, the first design iteration is rarely far from the desired. Her presentation skills are possibly the best I have seen in my 25 years of marketing experience, having dealt with large advertising agencies and many design houses through my career. Her sense of design, be it packaging or identity, is very mature and with the times.
V. Kuila
Co-Founder/ Director
Tanya worked with me on a major long-term project as our creative lead graphic designer. She constantly explored new ways to strengthen the story, improving design, usability, and functionality. She collaborated effectively with senior management on both our team and the client side to manage, promote, and evaluate projects across disciplines. Tanya built strong rapport, stayed aligned with vision and scope, and brought highly organized project management. Dependable, articulate, bold, creative, and methodical—she was a pleasure to work with.
S. Sharma
Co-Founder/ CEO
Working with Tanya has been transformative. As a creative powerhouse and co-founder, she brought clarity, heart, and innovation to everything she designed. Her dedication to our mission and her ability to foster a supportive, inspired workplace strengthened our team and elevated the experiences we delivered to clients.
D. Gokul
Head Partnerships & Community
She delivered packaging solutions that aligned seamlessly with our brand positioning—from concept development through final production. Her expertise across structure, form, and shelf impact made the design process smooth, collaborative, and genuinely fun. A fantastic collaborator.
V. Christo
DGM Branding
Working with her on design, animation, and moving image projects has been seamless—even remotely. She brings clarity, creativity, and technical precision to every stage, making collaboration effortless and the final outputs exceptional.
P. Chrisspugg
Co-Founder
Collaborations and Projects
