Brand Packaging
An ode to Scotland
Creating a Limited-edition 100 Pipers packaging celebrating its Scottish heritage.
Client
Services
YEAR
PROMETHEAN MEDIA PVT. LTD. (INDIA)
Secondary Research | BRAND Strategy Development | PACKAGING ARCHITECTURE | BRAND ASSETS | PACKAGING DESIGN
2018
Client Services
YEAR
PROMETHEAN MEDIA PVT. LTD. (INDIA)
Secondary Research | BRAND Strategy Development | PACKAGING ARCHITECTURE | BRAND ASSETS | PACKAGING DESIGN
2018
Client
Services
YEAR
PROMETHEAN MEDIA PVT. LTD. (INDIA)
Secondary Research | BRAND Strategy Development | PACKAGING ARCHITECTURE | BRAND ASSETS | PACKAGING DESIGN
2018
100 pipers: Limited Edition: Packaging revamp
100 Pipers is a blended Scotch whisky brand produced by Pernod Ricard India, featuring a mix of 25–30 whiskies sourced from Scotland. Bottled and marketed in India, it is also distributed across Thailand, other Asian countries, and South America. Recognized as the No. 2 standard whisky in Asia and the No. 1 in Thailand, the brand draws its name and Celtic imagery from the Scottish tradition of bagpipers leading soldiers into battle, inspired by the ballad The Hundred Pipers celebrating Bonnie Prince Charlie’s 1745 Jacobite uprising.
SITUATION
100 Pipers, a leading blended Scotch whisky brand from Pernod Ricard, wanted to create a limited-edition packaging design that paid tribute to its Scottish origins. The goal was to celebrate Speyside’s landscapes, heritage, and culture while appealing to modern consumers across India, Asia, and South America.
TASK
Develop a packaging concept that blended heritage elements (illustration, culture, typography) with contemporary visual cues, narrating the story of 100 Pipers’ origins and the art of whisky blending.
ACTION
Led the creative process by visualizing the journey of blending and brewing Scotch. Directed and benchmarked the illustration style, guided the team in juxtaposing heritage motifs with modern design language, and ensured that the final designs were visually compelling, true to brand values, and culturally evocative.
RESULT
Delivered a visually stunning limited-edition package that elevated the brand’s storytelling, deepened consumer connection with its Scottish heritage, and differentiated it in a competitive whisky market.
AN ODE TO SCOTLAND
PACKAGING ILLUSTRATION
The packaging was designed as a continuous wraparound illustration, turning the shelf display into a storytelling canvas. When three packs were stacked together, the graphics aligned seamlessly to reveal the full landscape and heritage-inspired artwork. This approach enhanced shelf appeal, created a sense of discovery, and encouraged consumer engagement by making the packaging visually irresistible.
Packaging as a storytelling tool to strengthen brand connection.
This project taught me how strategic, story-driven packaging can transform shelf presence into a powerful brand experience that engages consumers and drives differentiation.
This project was part of a business collaboration through my entrepreneurial venture, where I worked as Co-Founder/ Principal Designer/ Strategist at TAN TA DAN DESIGN.