PetGlam Brand Design
Luxury, Care, and Style — For Every Paw.
To build a pet care brand of luxury and indulgence.
Client
Services
YEAR
Client
Services
YEAR
MOUNT PIVOT (INDIA)
Secondary Research | BRAND Strategy Development | BRAND ASSETS Brand DESIGN
2019
Client
Services
YEAR
MOUNT PIVOT (INDIA)
Secondary Research | BRAND Strategy Development | BRAND ASSETS Brand DESIGN
2019
MOUNT PIVOT (INDIA)
Secondary Research | BRAND Strategy Development | BRAND ASSETS Brand DESIGN
2019
Client
Services
YEAR
Because Your Pet Deserves the Glam.
PetGlam, a fast-growing premium pet care brand, was expanding its product and service offerings and needed a brand identity that reflected its philosophy of luxury, care, and modernity. The brand needed a cohesive system to unify its diverse portfolio and connect emotionally with its target audience — pet parents who seek premium, comprehensive solutions for their pets.
TASK
The objective was to create a distinctive and flexible brand identity and visual language that:
Captured PetGlam’s essence of luxury and indulgence
Communicated professionalism while remaining approachable
Worked seamlessly across packaging, promotional campaigns, and digital channels
Resonated with pet parents and stood out in the competitive pet care market
ACTION
A monogram-based identity, cleverly combining the letters P and G to create a recognisable symbol that became the cornerstone of PetGlam’s visual system.
Developed a neutral colour palette to evoke elegance and ensure adaptability across various spaces.
Created dynamic illustration styles and playful brand extensions to bring warmth and liveliness to the communication
Designed a set of unique icons for packaging and campaigns to keep information clear and visually cohesive
Built a flexible visual system that allows PetGlam to showcase its offerings in a unified, recognisable manner
IDENTITY CREATION
The name PetGlam itself evokes the personality of a glamorous pet — one that deserves care, luxury, and indulgence. Our goal was to translate this feeling into a distinctive and flexible visual identity.
We began by creating a monogram, cleverly combining the initials P and G to form a unique symbol. This monogram serves as the cornerstone of the identity, instantly recognizable and adaptable across brand touchpoints. Its minimal yet quirky composition gives the brand an elevated and memorable presence.
VISUAL LANGUAGE + COLOUR PALETTE
The visual language builds on this foundation, using dynamic illustration styles and playful extensions to communicate warmth and joy while remaining professional and premium. A set of custom-designed iconography ensured consistency in packaging and promotional messaging, making the brand communication clear and approachable.
For the colour palette, we chose a sophisticated, yet a colour that speaks to luxury and seamlessly blends into any environment. A vibrant teal, represents PetGlam’s expertise, trust, and commitment to care, and lively, animated accents that bring playfulness and energy. Together, this palette strikes the perfect balance between luxury, professionalism, and approachable charm.
RESULT
The PetGlam identity positioned the brand as a leader in luxury pet care, striking the perfect balance between premium and approachable.
The cohesive visual language made the brand instantly recognisable, strengthened its connection with pet parents, and gave it the tools to scale its offerings without losing consistency.
This project was part of a business collaboration through my entrepreneurial venture, where I worked as Co-Founder/ Principal Designer/ Strategist at TAN TA DAN DESIGN. Explore more projects